Alexis Michaelson

Branding exercises for startups vary. Some are designed for specific niches, while others fit only matured companies, but these 5 are a must-have for everyone.
Table of Contents
Importance of Doing Brand Identity Exercises
Exercise 1 - Build the Best Brand
Exercise 2 - Get Personal
Exercise 3 - Become Transformative
Exercise 4 - Determine the Position
Exercise 5 - Create a Motivational Manifesto "We Are" or "We Believe"
Conclusion
Branding is a complex and ambiguous term. As Wiki put it, it i...

Discover the most trending and best web app ideas that you can benefit from and learn what kind of digital projects you can take.
Table of Contents
What is a web application?
Accommodation Reservations via Artificial Intelligence
A Dating App
Business Investment Web App
YouTube Radio Web App
ChildTube Web App
Employee Training Web App
Delivery-on-Demand Web App
Website application for online gaming
Fundraising Web Application
Job Recruitment Web App
Property Rentals Web Application
Customized...

What are UX personas, and why do they matter for designers? Learn how to create user personas for your future design projects.
Table of Contents
It is impossible to create a user-centered design without understanding the users. What makes a design successful is the extent to which the designers understand the target audience and take them into consideration while working on any project. But how does one understand the users? It is not easy to understand people, and it is, indeed, impossible t...

Learn about the significance of UX design frameworks in the success of a project. Read about the leading examples to adopt what suits your needs.
Table of Contents
There is a lot of room for creativity in the field of design. Tackling new problems and coming up with creative solutions is more of a habit for UX designers. It is because the discipline itself is highly flexible and ever-advancing, which ensures that the designers can experiment with new solutions, come up with new methods, and m...

Startup interview questions are inevitable in a job hunt. Though their contents depend on the company's requirements, yet these 5 can be seen in every meeting.
Table of Contents
Tell Us About Yourself
Why Should We Hire You?
What Can You Actually Do For Us?
What Are Your Salary Expectations?
Startup Interview Tips
Conclusion
Entering the market is always scary, whether you are doing this for the first time or looking to make a change. A job interview is an anxiety-driving situation that requi...

Learn the best web application practices that can change your development approach. Discover the most notable and recognizable web applications.
Table of Contents
Web Apps vs Websites
The Procedures for Developing a Web Application
Core Steps in Web App Development
Conclusion
Initially, all websites were sufficient for enhancing a business's online presence. However, many modern consumers access websites and web apps via mobile phones. Thus, modern companies require modern solutions. Websites...

Learn the most trending and crucial web app development skills to understand whether you have what it takes to become a full stack developer of your own.
Table of Contents
What distinguishes a web developer from a web designer?
Tech Stacks and Their Integrations
RESTful APIs
Content Management Systems (CMS)
Excellent User Experience
Boost Your Project Management Abilities
Competence in Responsive Design
JavaScript Proficiency
HTML
CSS
Version Control System
Conclusion
Whether you are a develo...

Branding tools for startups are crucial for a company to achieve its prime goals. There are many of them, however these 7 services should be in every arsenal.
Table of Contents
Classification of Marketing Tools for Startups
Google Analytics
Ahrefs
Hotjar
Buffer
Mailchimp
Iconosquare
Salesforce
Conclusion
Securing the right digital marketing tools for your brand is half of the battle for the place under the Sun. According to most professional branding services for startups, to set the clients ...

Learn about these crucial and important web app development mistakes to avoid potential flaws and unexpected failures in your business.
Table of Contents
Lack of understanding your users truly want
Not being clear about your web app idea
Unnecessary features
Underestimating the deadlines
Ignoring User Comments
Lack of unit tests
Creating a new “existing feature”
Conclusion
There's no doubt that during the development of a web application, in certain cases there could happen certain web develo...

Learn about bad UX design with real-world examples. How can you ensure that your UX design projects do not turn into bad examples?
Table of Contents
How often does it happen that you log on to a website, and the navigation/">navigation is so frustrating that you can’t even find what you’re looking for? Or you buy a really cool gadget, but there’s no way you can use it because it just doesn’t work the way you expect it to. From the moment you interact with a product, whether in the digital or ...

Gain a crucial understanding of what is the no code web app development and why so many firms are starting to shift towards the no code web applications.
Table of Contents
Pros and Cons of no code application
Criterias to Choose a No-Code Web Application Development Builder
Conclusion
Currently, we exist in a time where the demand for software vastly overwhelms the availability of programmers. To compensate for such a notion, no code development tools/">tools assist an increasing number of or...

Learn the most relevant and functional web application development languages that you can use today to build your next web application!
Table of Contents
Criterias to choose a programming language for web application
Java
Python
TypeScript
JavaScript
PHP
Ruby
Golang
VueJS
Perl
Conclusion
If you look in any search engine with a query "top programming languages," you'll find tons of surveys and research papers that state a lot of programming languages that are based on a variety of criteria. Ea...

Learn how to create the optimal strategy for brand personality to influence how your target customer group thinks of you.
Table of Contents
Brand Pesonality Definition
The Importance of Brand Personality
Brand Personality Framework: 5 Essential Parts
Examples of Brand Personality
How to Create Brand Personality
What Is Brand Personality?
Brand personality is a marketing tool that helps a company or organization shape the way people perceive its product, service, or mission. When handled well,...

Learn about the most popular and well-known web application development trends of 2022. Some of them may even give a solid hint on how your business can be improved.
Table of Contents
Search by voice
WebAssembly
Customization of content by machine learning
Artificial Intelligence Chatbots
Accelerated Mobile Pages
Single Page apps
Headless CMS
Data security
Progressive web apps (PWA)
Multi-experience
Motion UI
Focus on Mobile Development
Summary
Web development has grown for the past few decad...

Branding tips for startups take various forms, but they all have one thing in common – they make a huge difference in developing a strong brand identity.
Table of Contents
Nail the Basics of the Branding
Prioritize Brand Strategy
Focus on Target Audience
View your Brand from Different Angles
Capitalize on Marketing Campaigns
Keep Track of Things through Regular Audits
Seek Partnership
Extra Tips for Startup Branding
Conclusion
Many startups hit the brick wall of marketing failure. According t...